Code of Good Practice: Visiting Traditional / Rural Communities

As part of our commitment to advancing sustainable tourism, we encourage our tourism partners to improve their sustainability performance by providing them with the guidance below.

  • Ensure applicable legal permits are in place
  • Ensure insurance is in place for guests and team
  • Respect local leadership / traditional governance structures; their permission being obtained for visits to take place
  • Identify health & safety risks, implement management systems, and provide appropriate safety
    equipment
  • Ensure enough team members are available in case of emergency
  • Monitor activity area conditions (including weather) in advance & during the activity
  • Be familiar with activity area and ensure that navigation and communication tools are in good working order
  • Maximize local economic benefits through employment and supporting local businesses / hosts
  • Engage local stakeholders about how the activity should happen, and to ensure social and environmental impacts are managed responsibly
  • Agree expectations and responsibilities of the experience with local businesses / hosts
  • Ensure regular engagement with local businesses / hosts to improve quality and ensure that respect for cultural heritage is maintained
  • Avoid single use & disposable items, provide adequate waste collection facilities for safe disposal
    (or better yet - pack out what you take in), and pick up any rubbish found along the way
  • Be waterwise and take pro-active measures to use water sparingly
  • Minimize energy used in the activity as part of a climate action strategy
  • Provide information in advance about your sustainability actions, activity accessibility, what to expect, and what to bring with
  • Screen participants to make sure that the activity is well suited to their fitness & level of ability
  • Manage group size to minimize impacts on people & the planet
  • Ensure that activity vehicles do not disturb residents
  • Obtain written confirmation, e.g., via indemnity, that participants are aware of activity risks
  • Brief participants about do’s and don’ts, safety, what to expect, applicable etiquette / conduct to be respectful of, topics of conversation that might be culturally inappropriate, activity areas / buildings that might be off-limits, and logistical considerations before the activity starts
  • In sensitive socio-economic or cultural contexts, e.g., communities with little contact with other cultures, someone from the local community must accompany the group
  • Share information about local nature and culture along the way and social development / conservation projects that participants may want to support
  • Facilitate opportunities for meaningful exchange with local people
  • Show respect for the land, waterways, wildlife, and others in the area
  • Repair and compensate for any damage caused to the activity area
  • Contribute to conserving activity area integrity; let relevant authorities / leadership know about any concerns and participate in rehabilitation projects

For more sustainable tourism guidance and to provide feedback, visit https://travelife.info/sustour/codes