Cover

• Nomad’s Land logo
• Title: Nomad’s Land Media Kit
• Subtitle: Sustainable travel, mountain culture and Silk Road journeys in Central Asia
• Date / version
• Website
• Media contact

Page 1 — At a glance

Nomad’s Land at a glance

Company name
Nomad’s Land Asia LLC
Brand: Nomad’s Land

Based in
Bishkek, Kyrgyzstan
Registered office: Nejinsky 27, 720000 Bishkek, Kyrgyzstan

Active since
Over 20 years of pioneering ecotourism and tailor-made journeys in Central Asia.
Nomad’s Land Asia LLC was registered in Kyrgyzstan on 4 January 2017.

Founder / key contact
Samuel Maret
Founder, General Manager & Sustainability Manager

Main destinations
Central Asia and the wider Silk Road region, with core expertise in Kyrgyzstan, Uzbekistan, Tajikistan, Kazakhstan, Turkmenistan, Mongolia, Nepal, China / Xinjiang, Northern Pakistan and Afghanistan.

Core expertise
Tailor-made travel, active and soft adventure, trekking, horse riding, winter sports, culture and history, wellness and health, village and community-based tourism, nature and wildlife, guiding services and sustainable destination development.

Sustainability status
Travelife Partner since 2022
Travelife Certified since 2024
The Travelife scope covers the brands Nomad’s Land and Trekkistan.

Type of business
Inbound tour operator, activity provider and guiding service.

Annual traveller volume
251–1,000 travellers per year.

Languages
English, French, Spanish and Russian on the website and sustainability policies.
Samuel Maret also speaks French, Spanish, German, English, Russian and Kyrgyz.

Website
www.nomadsland.travel

Press contact
Nomad’s Land Media Contact
Email: office@nomadsland.travel
Founder / expert interviews: Samuel Maret — s.maret@nomadsland.travel
Phone / WhatsApp: +996 772 545 610

Page 2 — About Nomad’s Land

About Nomad’s Land

50-word boilerplate

Nomad’s Land is a Bishkek-based travel company designing tailor-made journeys across Central Asia and the Silk Roads. For over 20 years, it has pioneered ecotourism, mountain travel and cultural immersion through trusted local partnerships, human-scale service and a Travelife Certified commitment to responsible tourism.

120–160-word boilerplate

Nomad’s Land is a Bishkek-based travel company specializing in tailor-made journeys across Central Asia and the wider Silk Road region. For over 20 years, the company has pioneered ecotourism, mountain travel and cultural immersion, designing trips that connect travelers with landscapes, communities and traditions in a responsible way.

From trekking, horse riding and winter adventures to cultural routes, village stays, wellness experiences and community-based tourism, Nomad’s Land creates journeys shaped by local knowledge and close collaboration with trusted partners throughout the region. The company has chosen to remain human-scale, allowing each trip to be carefully adapted to the traveler’s interests, pace and expectations.

Travelife Certified since 2024, Nomad’s Land works to make tourism a positive force for local communities, cultural heritage and fragile mountain environments. Its mission is to help travelers explore the Silk Roads with curiosity, respect and purpose.

Word count: 149

Shorter “company description” for sidebars

Nomad’s Land designs responsible, tailor-made journeys across Central Asia and the Silk Roads, combining mountain adventure, cultural immersion, local partnerships and Travelife Certified sustainability practices.

Page 3 — What we do

What we do

Nomad’s Land designs responsible journeys across Central Asia and the Silk Roads, combining tailor-made travel design, mountain logistics, cultural immersion and local partnerships. Its work ranges from private trips and open group departures to trekking, winter travel, horse riding, community-based tourism and cross-border Silk Road journeys.

Tailor-made tours

Nomad’s Land’s core specialty is tailor-made travel. Each journey can be adapted to the traveler’s interests, pace, comfort level, dietary needs, transport preferences and preferred level of immersion. The planning process starts with a conversation: travelers share their wishes, and the team transforms them into a realistic, field-tested itinerary shaped by local knowledge. Nomad’s Land publicly describes all vacations as customizable and built one-on-one with trip designers. (Nomad's Land)

Private journeys

Nomad’s Land offers ready-made private tours that can be booked as designed or customized into a more personal journey. These trips cover themes such as adventure, discovery, family travel, winter tours, multi-country routes and off-the-beaten-track experiences. The private tours catalog includes tours across Kyrgyzstan and the wider region, with filters for countries, tour types and activities such as hiking, horse riding, mountaineering, rafting, road cycling and ski touring. (Nomad's Land)

Group departures & Travel Circles

Nomad’s Land also offers group travel through guaranteed departures and emerging Travel Circle experiences. Guaranteed departures allow travelers to join an open group, while Travel Circles are designed around shared interests, spirit and purpose — for example, a specific activity, season, destination or community of travelers. This gives solo travelers and small groups a way to join others without losing the human-scale, carefully designed character of a Nomad’s Land journey. The public offers page already separates Private tours, Guaranteed departures and Custom trips as distinct ways to travel. (Nomad's Land)

Trekking and mountain travel

Mountain travel is one of Nomad’s Land’s historic strengths. The company organizes active and soft-adventure journeys, from accessible hikes to more demanding treks, expeditions, horse-supported routes and highland itineraries. Its own “Who are we?” page describes trips ranging from adventure treks and cultural stays to mountaineering, horseback expeditions, jeep travel and ski journeys, supported by local logistics and close ties with communities. (Nomad's Land)

Cultural and Silk Road journeys

Nomad’s Land creates cultural journeys across the Silk Roads, connecting ancient cities, bazaars, family hospitality, nomadic traditions, food, crafts, sacred places and regional history. The company positions itself as a human-scale agency based in Bishkek with a network of trusted partners throughout Central Asia, allowing travelers to explore the Silk Roads through both major cultural landmarks and intimate local encounters. (Nomad's Land)

Winter and ski travel

Winter travel is a distinctive part of Nomad’s Land’s expertise. The company designs ski touring, backcountry skiing, snowshoeing and winter nomadic-life experiences in Kyrgyzstan, including journeys through the Tien Shan, Suusamyr, Song Kul and other mountain regions. Published winter itineraries combine skiing or snow activities with yurt stays, guesthouses, horseback elements and cultural encounters. (Nomad's Land)

Community-based tourism

Nomad’s Land works in direct partnership with mountain communities and frames ecotourism as a core part of its identity. Its sustainability page states a vision of connecting and uniting communities through tourism in Central Asia, with a mission to foster sustainable development by raising awareness of ecotourism and agrotourism, promoting responsible travel practices and creating programs that benefit local communities. (Nomad's Land)

Shorter PDF-ready version

Nomad’s Land designs tailor-made and responsible journeys across Central Asia and the Silk Roads. Its work includes private tours, custom trips, open group departures and Travel Circles, with expertise in trekking, horse riding, winter travel, ski touring, cultural journeys, village stays, wellness experiences and community-based tourism.

The company’s approach is built on human-scale travel design: each itinerary can be adapted to the traveler’s interests, pace, comfort level and expectations, while remaining grounded in field knowledge and trusted local partnerships. Based in Bishkek, Nomad’s Land connects travelers with mountain communities, Silk Road cultures, nomadic traditions, family hospitality and fragile natural landscapes through journeys designed to be meaningful, realistic and responsible.

For the actual media kit PDF, I would use the shorter version as the main body and keep the seven detailed categories as a compact two-column sidebar.

Page 4 — Why Nomad’s Land is different

Why Nomad’s Land is different

Nomad’s Land is not built as a high-volume tour operator. It is a human-scale travel company rooted in Kyrgyzstan, shaped by field experience, and connected to a wide network of local partners across Central Asia and the Silk Roads.

Its difference lies less in what it sells than in how journeys are designed: through local knowledge, long-term relationships, responsible tourism principles and a practical understanding of mountain regions where weather, roads, culture, safety and hospitality all matter.

Suggested PDF copy

Rooted in Central Asia

Nomad’s Land is based in Bishkek, Kyrgyzstan, at the heart of the Silk Road region. This local base gives the team direct access to the people, routes, seasons and realities that shape travel in Central Asia — from mountain logistics and village hospitality to border crossings, weather windows and regional cultures.

Human-scale by choice

Nomad’s Land has chosen to remain a human-scale agency. This allows the team to design journeys with care rather than volume, adapting each itinerary to the traveler’s interests, pace, comfort level and expectations. The company’s own positioning emphasizes personalized service, one-on-one trip design and a trusted partner network across the Silk Roads.

Field-based itinerary design

Journeys are not designed only from maps or templates. They are built from field knowledge: road conditions, seasonal access, accommodation quality, guide availability, local events, family-run stays, safety considerations and the real rhythm of travel in mountain and rural areas. This is especially important in Central Asia, where a route that looks simple on paper may depend on weather, altitude, local coordination and timing.

Local partner network

Nomad’s Land works through a broad network of local partners: guesthouses, yurt camps, community-based tourism groups, guides, drivers, cooks, horsemen, artisans, local coordinators and destination initiatives. Internal partner data shows the practical depth of this network, including local accommodation, yurt camps, CBT coordinators, guides, activity providers, food experiences and village-based services across Kyrgyzstan and neighboring regions.

Sustainable tourism as a working method

Sustainability is treated as an operational framework, not only a marketing claim. Nomad’s Land is Travelife Certified and its sustainability scope covers itineraries, hotel and lodge reservations, transfers, excursions, transportation, guides and travel document preparation. The Travelife report identifies the company as an inbound tour operator, activity provider and guiding service, with activities spanning adventure, winter sport, culture, wellness, CBT and nature/wildlife tourism.

Community and guide relationships

Guides and local hosts are central to the Nomad’s Land model. They are not only service providers; they are cultural translators, safety interpreters and the link between travelers and the communities they visit. The company’s sustainability framework gives specific attention to tour leaders, local representatives, guides, accommodations, activities, destinations and customer communication.

Multilingual and cross-cultural team

Nomad’s Land works across languages and cultures. The website and sustainability materials are developed for an international audience, while founder Samuel Maret speaks French, Spanish, German, English, Russian and Kyrgyz. This multilingual capacity helps the company act as a bridge between local partners, international travelers, media and institutions.

Experience across the Silk Road region

Nomad’s Land’s core expertise begins in Kyrgyzstan but extends across Central Asia and the wider Silk Road region. Its positioning highlights travel across the Silk Roads, trusted partners throughout Central Asia, and two decades of pioneering ecotourism and tailor-made journeys.

Compact designed version for the PDF

Why Nomad’s Land is different

Local roots, regional reach
Based in Bishkek, Nomad’s Land works from the heart of Central Asia while designing journeys across the Silk Roads.

Human-scale travel design
The company has chosen to remain small enough to adapt every journey with care, context and personal attention.

Field-tested itineraries
Routes are shaped by real conditions: roads, weather, altitude, seasons, guide availability, family-run stays and local timing.

Trusted local partners
Nomad’s Land works with guides, drivers, yurt camps, guesthouses, CBT groups, cooks, horsemen, artisans and community coordinators.

Travelife Certified sustainability
Its sustainability work is verified through Travelife Certification, covering itineraries, suppliers, guides, transport, activities and customer communication.

Community and guide relationships
The company treats guides and hosts as cultural interpreters and key partners in responsible travel, not as anonymous suppliers.

Multilingual bridge
Nomad’s Land works across English, French, Spanish, Russian and local languages, helping connect travelers, communities and institutions.

Two decades of Silk Road experience
With over 20 years of ecotourism experience, Nomad’s Land brings long-term regional knowledge to Kyrgyzstan, Central Asia and the wider Silk Road region.

Suggested pull quote for this page

“Our difference is not only where we travel. It is how we build each journey: with local knowledge, long-term relationships and respect for the places that welcome us.”

Page 5 — Founder profile: Samuel Maret

Samuel Maret

Founder & Sustainable Tourism Strategist

Portrait placement
Use a half-page or third-page portrait on the right side, ideally a field portrait rather than a studio headshot: Samuel in Kyrgyzstan, in the mountains, with local partners, or in a travel context. The image should feel credible and human, not corporate.

Short bio

Samuel Maret is the founder of Nomad’s Land and a sustainable tourism strategist specializing in Central Asia. An ESCEA-trained economist, he has worked in the region since 2000, developing tourism models that connect economic viability, environmental responsibility and local community benefit.

At Nomad’s Land, Samuel leads strategic development and sustainability work, with expertise spanning mountain tourism, ecotourism product design, community-based tourism, regional tourism planning and sustainable destination development. He works across cultures and languages, acting as a bridge between local partners, mountain communities, travelers, institutions and media seeking to understand the future of tourism in Central Asia.

Expert topics

Samuel is available for interviews, background briefings and expert commentary on:

• Sustainable tourism development in Kyrgyzstan and Central Asia
• Community-based tourism and local partner networks
• Mountain tourism, ski-area development and fragile landscapes
• Ecotourism product design and destination strategy
• The future of tourism along the Silk Roads
• Yurt camps, local hospitality and low-impact infrastructure
• Horse travel, animal welfare and responsible adventure tourism
• Travelife certification and sustainability standards for tour operators
• Kyrgyzstan’s tourism future and the balance between growth and preservation

Pull quote

“Tourism becomes sustainable only when economic development, environmental protection and the well-being of local communities are designed together from the start.”

Contact for interviews

Samuel Maret
Founder & Sustainable Tourism Strategist
Email: s.maret@nomadsland.travel
Phone / WhatsApp: +996 772 545 610

The long bio can remain a separate PDF download. The media kit should only summarize him.

Page 6 — Story angles for journalists

Story angles for journalists

Nomad’s Land can support journalists with expert commentary, background briefings, local context, images and field insight on Kyrgyzstan, Central Asia, the Silk Roads and sustainable tourism.

What Journalists Get Wrong About Kyrgyzstan

Beyond the clichés of “remote,” “cheap,” “post-Soviet” or “nomadic”: Kyrgyzstan is a fast-growing mountain and culture destination choosing what kind of tourism future it wants.

The Living Silk Road

The Silk Road is not only monuments and caravan history; it is still alive through hospitality, food, crafts, routes, borders, bazaars and local knowledge.

The Yurt Is Not a Photo Prop

How nomadic architecture can shape a lighter, seasonal and locally rooted model for sustainable mountain tourism.

The Horse Is Central Asia’s Other Passport

A story of movement, identity and memory: horses are not just an activity, but a way to understand Central Asian landscapes and cultures.

From Bazaars to Kitchens

Food as the most honest travel guide to the Silk Road — from bread, tea and plov to markets, family meals, yurt dinners and hospitality codes.

Wellness Before Wellness Tourism

Before global retreat culture, Central Asia already had its own art of recovery: kumis, banyas, hot springs, mountain air, tea and food after the road.

The New Nomads Are Not Tourists

A more ethical way to write about cultural encounter: travelers do not “become nomads”; they learn how to be guests in a living culture.

Kyrgyzstan at the Crossroads

Ski resorts, community tourism, certification and fragile mountain landscapes: the country’s tourism future is being decided now.

Compact designed version

For the PDF, I would use the table version, with one strong image strip underneath: yurt, horse, bazaar, hot spring/banya, mountain village.

Page 7 — Key facts & data

Key facts & data

Kyrgyzstan mountain tourism in numbers

These figures give journalists a quick, credible frame for understanding Kyrgyzstan as a mountain and adventure travel destination. Full source notes and methodology are available on the Media Assets page.

Designed card version

94%

of Kyrgyzstan is mountainous
A country shaped by peaks, valleys, pastures, lakes and highland routes.

4.3%

of GDP comes from tourism
Tourism is becoming a strategic sector for jobs, regional development and local economies.

US$1.1B

in foreign visitor revenue
International travel has become a major source of service-sector income.

2,000 km

of long-distance trail mapped
The Kyrgyz Nomad Trail is helping position Kyrgyzstan as a serious long-distance walking destination.

10–12 hrs

to evacuate from remote areas
The mountains are beautiful, but serious: responsible travel requires preparation, local knowledge and realistic logistics.

Footer note for the PDF

Sources available on request. Full source sheet and methodology notes are available at:
/newsroom/media-assets

Source notes

The mountain framing is supported by Kyrgyzstan’s protected-area and biodiversity research, which describes the country as a mountainous nation dominated by the Tian Shan and Pamir-Alai systems.

The tourism and certification research for Greater Central Asia cites Kyrgyzstan’s growing tourism economy, including more than 3.7 million visitors in 2024 and the region’s increasing emphasis on verified sustainable tourism.

For the final PDF, I would source the five precise figures in a dedicated “Kyrgyzstan trekking data source sheet” so the media kit remains clean while the Media Assets page carries the detailed references.

Page 8 — Sustainability

Sustainability

Nomad’s Land treats sustainability as a working method, not a marketing label. Its approach covers how trips are designed, how partners are selected, how guides are briefed, how communities benefit, how fragile landscapes are visited, and how travelers are prepared before and during the journey.

Suggested PDF copy

Travelife Certified

Nomad’s Land Asia is Travelife Certified, with previous Travelife Partner recognition in 2022 and Travelife Certified status in 2024. The certification scope covers the brands Nomad’s Land and Trekkistan, including itineraries, hotel and lodge reservations, transfers, excursions, transportation, guides and travel document preparation.

Responsible travel principles

Nomad’s Land’s sustainability work is organized through the Travelife framework, covering sustainability management, legal compliance, social policy and human rights, internal environmental management, partner agencies, transport, accommodations, activities, guides, destinations and customer communication.

In practice, this means looking beyond the itinerary itself: how resources are used, how travelers are briefed, how guides are trained, how local suppliers are selected, how risks are managed, and how tourism can bring benefits without damaging the places and cultures that make travel meaningful.

Community-based tourism

Community-based tourism is central to Nomad’s Land’s work in Central Asia. The company’s tourism types include Village and Community Based Tourism (CBT), alongside active adventure, winter sport, culture, wellness, nature and wildlife.

This approach supports local guesthouses, yurt camps, guides, cooks, horsemen, drivers, artisans, CBT coordinators and village-based service providers. The aim is to keep tourism rooted in local relationships and to help communities benefit from travel without losing control of their identity or landscapes.

Local partners

Nomad’s Land works with a network of local partners across Kyrgyzstan and the wider region. Its sustainability action plan includes partner contracts that emphasize shared values, communication with partner agencies about Travelife certification and sustainability policies, and sustainability expectations for local service providers.

Codes of conduct and sensitive activities

Nomad’s Land recognizes that some travel experiences require special care: horse riding, hiking, rafting, winter sports, mountain biking, mountain climbing, boat and canoe trips, visits to traditional communities, visits to indigenous people, visits to schools, captive animals and working animals are all identified as sensitive activity types in the Travelife report.

The sustainability action plan includes work to link sensitive activities with codes of conduct and guidelines, including recommendations on group size, visit frequency, income distribution to local communities, cultural norms, appropriate behavior and environmental protection.

Animal welfare

Animal-based travel is part of the region’s culture and tourism economy, especially horse riding and pack-animal-supported journeys. Nomad’s Land’s Travelife scope identifies working animals and horse riding as sensitive activities, which means they require specific assessment, guidance and responsible operating standards.

The media kit should frame this honestly: animal-based experiences can be meaningful when handled with respect, but they require welfare standards, trained local partners, appropriate workloads, proper equipment and clear traveler behavior guidelines.

Sustainability policies

Nomad’s Land’s sustainability action plan includes or references policies and procedures on sustainability, HR, child protection, energy reduction, water reduction, waste reduction, sustainable accommodations, wildlife protection, illegal souvenirs, sustainable transport options, privacy and customer communication.

For journalists, this means sustainability claims are supported by documented policies, internal action planning and third-party certification rather than only destination marketing language.

Compact designed version

Sustainability at a glance

Travelife Certified
Nomad’s Land Asia is Travelife Certified, with certification covering Nomad’s Land and Trekkistan.

Responsible operations
The certification scope includes itineraries, accommodations, transfers, excursions, transport, guides and travel documents.

Community-based tourism
Nomad’s Land works with local guesthouses, yurt camps, guides, drivers, cooks, artisans, CBT groups and village-based partners.

Codes of conduct
Sensitive activities such as horse riding, hiking, rafting, winter sports, visits to traditional communities and working animals are managed through guidelines and codes of conduct.

Animal welfare
Horse riding and working animals are treated as sensitive activities requiring responsible standards and traveler awareness.

Documented policies
Sustainability work is supported by policies and action planning on energy, water, waste, accommodations, wildlife, child protection, illegal souvenirs, transport and customer communication.

Suggested pull quote

“For Nomad’s Land, sustainability is not a badge. It is the way a journey is designed, briefed, guided, hosted and remembered.”

Page 9 — Destinations & expertise map

Page 9 — Destinations & expertise map

For this page, I would keep it very clean and visual: either

1. a map with highlighted destinations, plus a short legend, or
2. a simple destination list with one-line expertise notes.

Because this is a media kit, the goal is not to explain everything, but to show at a glance where Nomad’s Land works and what kind of expertise it brings in each destination.

Suggested page title

Destinations & regional expertise

Nomad’s Land designs journeys across Central Asia and the wider Silk Road region, with Kyrgyzstan as its home base and core field of expertise.

PDF-ready destination list

Kyrgyzstan

Nomad’s Land’s home base and strongest field expertise, with deep knowledge of trekking, horse travel, winter journeys, yurt stays, community tourism and mountain logistics.

Uzbekistan

Silk Road city journeys, cultural heritage, architecture, craft traditions and classic overland links with neighboring Central Asian countries.

Tajikistan

High mountain travel, Pamir routes, remote landscapes, road expeditions and culturally rich journeys in one of Central Asia’s most dramatic terrains.

Kazakhstan

Steppe, mountain and multi-country travel, combining urban gateways, natural landscapes and regional Silk Road itineraries.

Turkmenistan

Specialized Silk Road and desert travel, including remote historical sites and routes requiring strong logistical coordination.

Mongolia

Nomadic culture, steppe and mountain landscapes, horse-based travel and low-density journeys focused on space, mobility and traditional lifestyles.

Nepal

Mountain travel expertise with a strong ecotourism lens, linked to trekking, local communities and sustainable tourism development.

China / Xinjiang

Silk Road crossings, oasis culture, trade-route history and regional journeys connecting Central Asia with western China.

Northern Pakistan

Mountain landscapes, Karakoram routes, living mountain cultures and cross-border Silk Road perspectives.

Afghanistan

Selective expertise in culturally and historically significant Silk Road contexts, approached with care, realism and deep regional understanding.

More compact version (better for layout)

If you want a more visual and less text-heavy page, I would use this version instead:

Where we work

• Kyrgyzstan — home base; mountains, trekking, horse travel, winter journeys, CBT
• Uzbekistan — Silk Road cities, culture, architecture, craft traditions
• Tajikistan — Pamirs, high mountains, road expeditions, remote travel
• Kazakhstan — steppe and mountain routes, multi-country itineraries
• Turkmenistan — desert routes, heritage sites, specialist logistics
• Mongolia — nomadic culture, horse travel, steppe and mountain journeys
• Nepal — trekking and mountain ecotourism expertise
• China / Xinjiang — Silk Road crossings and western China cultural routes
• Northern Pakistan — Karakoram landscapes and mountain cultures
• Afghanistan — selective Silk Road and cultural expertise

Suggested intro line for the map

From Bishkek, Nomad’s Land works across Central Asia and the wider Silk Road region, combining local partnerships, mountain travel know-how and long-term destination expertise.

Design recommendation

My strong recommendation for the final page would be:

Option A — Best version

• One regional map
• Each destination highlighted
• Small numbered markers
• Right-side legend with the 10 destinations and one-line expertise notes

Option B — Simpler and cleaner

• No map
• Just the 10-destination list
• Possibly grouped visually into:
  • Core Central Asia
  • Wider Silk Road
  • Extended mountain expertise

For example:

Core Central Asia
Kyrgyzstan, Uzbekistan, Tajikistan, Kazakhstan, Turkmenistan

Wider Silk Road & mountain region
Mongolia, Nepal, China / Xinjiang, Northern Pakistan, Afghanistan

My practical advice

For a media kit, I would avoid too much operational detail here.
This page should communicate:

• regional credibility
• breadth of expertise
• Kyrgyzstan as the anchor
• Silk Road identity
• mountain and cultural specialization

So the final copy should stay short, geographic and editorial, not commercial.

If you want, I can draft Page 10 — Media assets & contact, or I can help you turn all 9 pages into a single consistent full media kit master draft.

Page 10 — Visual assets preview

Show 6–10 thumbnail images with captions and a link:

Download high-resolution photos at /newsroom/media-assets

Page 11 — Brand usage

Page 11 — Brand usage

Brand usage

These guidelines help journalists, editors and partners describe Nomad’s Land accurately and use approved visual assets correctly.

Correct company name

Use:

Nomad’s Land

With:

• capital N
• capital L
• curly apostrophe preferred: Nomad’s Land

Acceptable if typography does not support curly apostrophes:

Nomad's Land

Avoid:

• Nomadsland
• Nomads Land
• Nomad Land
• Nomad’s land
• Nomad’sLand
• Nomad’s Land Travel, unless referring informally to the website

Legal entity and brand

For general editorial use, write:

Nomad’s Land

For legal or formal business reference, write:

Nomad’s Land Asia LLC

Suggested first mention:

Nomad’s Land is a Bishkek-based travel company specializing in responsible, tailor-made journeys across Central Asia and the Silk Roads.

Logo usage

Use only the approved logo files provided in the Media Assets section.

Do

• Use the full-color logo on light backgrounds.
• Use the white or reversed logo on dark or image backgrounds.
• Keep enough clear space around the logo.
• Maintain the original proportions.
• Use high-resolution files for print.
• Use SVG or PNG files when possible.

Do not

• Stretch, distort or rotate the logo.
• Recolor the logo.
• Add shadows, outlines, gradients or effects.
• Place the logo over busy images without enough contrast.
• Crop the logo.
• Recreate the logo in another font.
• Use old or unofficial logo versions.

Photo usage and credits

Photos in the Media Assets section may be used for editorial coverage of Nomad’s Land, Kyrgyzstan, Central Asia, the Silk Roads and related responsible travel stories, unless otherwise stated.

Each image should be credited according to the credit line provided with the file.

Standard credit format

Photo: [Photographer Name] / Nomad’s Land

For Pierre-Armand Dussex photos

Use:

Photo: Pierre-Armand Dussex / Nomad’s Land

or, where space is limited:

© Pierre-Armand Dussex / Nomad’s Land

For Nomad’s Land team photos

Use:

Photo: Nomad’s Land

Usage rules

• Keep captions and locations accurate.
• Do not imply that a photo shows a different country, region, community or activity.
• Cropping is allowed for layout needs, but the meaning of the image should not be changed.
• Do not heavily retouch, recolor or manipulate images.
• Do not use images for unrelated commercial advertising without written permission.
• Do not transfer image rights to third parties.
• For cover use, large-format print, advertising or syndication, request permission first.

Approved boilerplate

Short version

Nomad’s Land is a Bishkek-based travel company designing tailor-made journeys across Central Asia and the Silk Roads. For over 20 years, it has pioneered ecotourism, mountain travel and cultural immersion through trusted local partnerships, human-scale service and a Travelife Certified commitment to responsible tourism.

Full version

Nomad’s Land is a Bishkek-based travel company specializing in tailor-made journeys across Central Asia and the wider Silk Road region. For over 20 years, the company has pioneered ecotourism, mountain travel and cultural immersion, designing trips that connect travelers with landscapes, communities and traditions in a responsible way.

From trekking, horse riding and winter adventures to cultural routes, village stays, wellness experiences and community-based tourism, Nomad’s Land creates journeys shaped by local knowledge and close collaboration with trusted partners throughout the region. The company has chosen to remain human-scale, allowing each trip to be carefully adapted to the traveler’s interests, pace and expectations.

Travelife Certified since 2024, Nomad’s Land works to make tourism a positive force for local communities, cultural heritage and fragile mountain environments. Its mission is to help travelers explore the Silk Roads with curiosity, respect and purpose.

Contact for permissions

For logo files, high-resolution images, photo permissions, interview requests or clarification about usage rights, contact:

Nomad’s Land Media Contact
Email: office@nomadsland.travel
Website: www.nomadsland.travel

For founder or expert interview requests:

Samuel Maret
Founder & Sustainable Tourism Strategist
Email: s.maret@nomadsland.travel
Phone / WhatsApp: +996 772 545 610

Compact PDF layout version

Brand usage at a glance

Correct name
Nomad’s Land

Formal legal name
Nomad’s Land Asia LLC

Photo credit format
Photo: Photographer Name / Nomad’s Land

Pierre-Armand photo credit
Photo: Pierre-Armand Dussex / Nomad’s Land

Logo rule
Use only approved files. Do not recolor, stretch, crop or modify.

Image rule
Use only with accurate captions and credits. Do not use for unrelated commercial advertising without permission.

Permissions
office@nomadsland.travel
Samuel Maret: s.maret@nomadsland.travel / +996 772 545 610

Page 12 — Media contact

Media contact

For press enquiries, interview requests, background information, image permissions and media assets, please contact Nomad’s Land directly.

Primary media contact

Nomad’s Land Media Desk
Email: office@nomadsland.travel
Website: www.nomadsland.travel
Time zone: Bishkek, Kyrgyzstan — UTC+6

Use this contact for:

• general press enquiries,
• media kit requests,
• photo and logo permissions,
• high-resolution image requests,
• fact-checking,
• destination background,
• press trip enquiries,
• follow-up questions after interviews.

Founder & expert interviews

Samuel Maret
Founder & Sustainable Tourism Strategist
Nomad’s Land

Email: s.maret@nomadsland.travel
Phone / WhatsApp: +996 772 545 610
Time zone: Bishkek, Kyrgyzstan — UTC+6

Samuel is available for interviews and background briefings on:

• sustainable tourism in Kyrgyzstan and Central Asia,
• community-based tourism,
• mountain tourism development,
• Silk Road travel,
• Travelife certification,
• yurt camps and low-impact infrastructure,
• horse travel and responsible adventure tourism,
• Kyrgyzstan’s tourism future.

Languages

Nomad’s Land can support media communication in:

English, French, Russian and Spanish

Samuel Maret also speaks:

French, Spanish, German, English, Russian and Kyrgyz

Interview availability

Interviews are available by:

• email,
• phone,
• WhatsApp,
• video call,
• in-person meeting in Bishkek, subject to schedule.

For best results, please include:

• publication / media outlet,
• topic,
• deadline,
• preferred language,
• interview format,
• whether photo, map or data assets are needed.

Photo and asset permissions

For use of logos, images, maps, founder portraits, fact sheets or downloadable media kit assets, contact:

office@nomadsland.travel

Please include:

• intended publication,
• image or asset requested,
• expected publication date,
• print / digital / social usage,
• required size or format,
• caption and credit requirements.

Standard credit format:

Photo: Photographer Name / Nomad’s Land

For many images by Pierre-Armand Dussex:

Photo: Pierre-Armand Dussex / Nomad’s Land

Compact designed version

Media contact

Nomad’s Land Media Desk
office@nomadsland.travel
www.nomadsland.travel
Bishkek, Kyrgyzstan — UTC+6

Founder interviews
Samuel Maret
Founder & Sustainable Tourism Strategist
s.maret@nomadsland.travel
WhatsApp: +996 772 545 610

Languages
English, French, Russian, Spanish
Samuel Maret: French, Spanish, German, English, Russian, Kyrgyz

For permissions
Logos, photos, maps, fact sheets and media kit assets:
office@nomadsland.travel

Standard photo credit
Photo: Photographer Name / Nomad’s Land

Pierre-Armand Dussex credit
Photo: Pierre-Armand Dussex / Nomad’s Land